March Property Marketing Plan
The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:
Selling your home at or above market value
Achieving the sale within your preferences for timing
Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
Schedule a Tour
Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
Ask a Question
Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Learn More
Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
- Number of Listing Ads Views
- Number of Landing Page Views
- Number of Listing Inquiries
- Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
- Professional Photography
- Full Property Tour Video
- Highlight-Feature Social Posts
- Marketing Narratives Written for Landing Pages, MLS & Syndication
- Featured Property Landing Page
- Facebook Creative (Copy, Design & Video)
- Instagram Creative (Copy, Design & Video)
- YouTube Creative (Copy & Video)
- Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects a SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Once at Start
- Sign Posted in Front Yard
- Property Landing Page Published to Website
- Property Tour Video Added to YouTube Channel(s)
- Postcard Mail Drop
- Agent Door Knocking with Printed Flyer
Weekly
- Photos & Videos Posted to Facebook Business Page
- Photos & Videos Posted to Instagram Business Account
- Metrics Evaluation & Campaign Adjustments
Monthly
- Open House Campaign & Event
- Agent Feedback Report from Buyer Tours
- Postcard Mail Drop
- Agent Door Knocking with Printed Flyer
Ongoing
- YouTube Ad Campaign to Active Real Estate Searchers
- Facebook Ad Campaign to Real Estate Interested
- Instagram Ad Campaign to Real Estate Interested
- Google Display Ads to Active Real Estate Searchers
- New Listing Email Announcement to Email List
- Listing Posted in Multiple Listing Service (MLS)
- Listing Syndicated to Popular Home Search Sites
(Please note: This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.)